Incredible India in Cairo

27-09-2017 12:20 AM

Mary Fikry Antoun Milad


As a part of the ‘Incredible India’ campaign launched in Cairo last Sunday, 12 buses of Cairo’s transport authority have been picked to showcase various tourist destinations in India, including culture, festivals, monuments, landscape, wildlife, people and food.
India launched the campaign to woo Egyptian travellers and make them aware of magnificent holiday options in the country. The month-long “Incredible India!” campaign has been organised by the Embassy of India in Cairo, in coordination with the India Tourism Office in Dubai, the Cairo Governorate, and the Cairo Public Transport Authority.
It was flagged off jointly by India’s Ambassador to Egypt Sanjay Bhattacharyya, Governor of Cairo Atef Abdel-Hamid, and officials from Cairo Transport Authority. As a part of the campaign, 12 buses of transport authority will showcase various tourist destinations in India, including culture, festivals, monuments, landscape, wildlife, people and food. Each bus is uniquely exhibiting two tourist themes of India. The campaign runs on five routes in East, Middle, North, South and Giza parts of Cairo Metropolitan area. “We invite more and more Egyptian tourists to visit India, even as we support the growth in Indian tourists to Egypt.
“India has variety of experiences ranging from historical sites to natural beauty, beaches to mountains, adventure to cultural events, yoga to medical tourism, wedding destinations to Bollywood tours, and many more,” Bhattacharyya said as he inaugurated the event at Cairo citadel.
This campaign also aims to connect tour operators of both the countries. “We have launched this campaign so that people around the city can see different parts of India and their tourist delight. We are very keen to have greater tourism exchanges between India and Egypt,” Bhattacharyya said.
The Embassy of India had previously launched “Incredible India” and “Make in India” campaigns at the metro in April where posters showing glimpses of India culture were displayed on the metro.

Watani International
26 September 2017

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