Egypt culturama at Fruit Logistica 2016

01-02-2016 12:11 PM

Mervat Ayad

Egypt is the official partner country of this year’s Fruit Logistica, the leading international trade fair for fresh produce marketing held annually in Berlin. It is organised by Messe-Berlin, one of the world’s ten leading trade fair companies.

This year’s fair will be held from 3 to 5 February, with participation of some 2700 companies from 78 countries, representing the entire spectrum of the fresh fruit and vegetable sector. It covers the packaging and labelling, transport and logistical systems, produce handling and storage, press and media, computer and Internet solutions and cultivation systems.


“The history of agriculture in Egypt dates back more than 5,000 years; no other country in the world can look back on such a wealth of experience. Today, Egypt plays a significant role in the global fresh produce industry with substantial fruit and vegetable exports to 145 countries,” commented Dr. Christian Göke CEO of Messe-Berlin. 


The Egyptian pavilion will host the official opening on 3 February, and the second day Fruit Logistica will host a forum entitled “Egypt, partner of the future: sustainable, qualitative, safe and traceable.”

Twice a day, the Egyptian pavilion will feature a taste of Egypt. Visitors will have the opportunity to pose with a ‘pharaonic queen’ for a photo op, and they will be treated to an attractive culinary show offering unique recipes with exclusive chefs from Egypt.  

The highlight of the Egyptian pavilion’s programme, however, will be a travel through time with the CULTURAMA shows which will be offered three times a day. CULTURAMA is a cultural panorama that offers through nine screens an innovative harmonised mix of cultural and natural heritage information using state of the art display technology.

CULTURAMA was developed by the Egyptian Center for Documentation of Cultural and Natural Heritage (CULTNAT) of the Bibliotheca Alexandrina, and offers an exceptional multi-media presentation of Egypt’s heritage across 5000 years of history up to modern times, with highlights and examples of Ancient Egyptian, Coptic and Muslim heritage.

Muhammad Farouk, Director of CULTNAT, pointed out that CULTURAMA is the winner of many awards and has a registered Patent Right with the Egyptian Ministry of State for Scientific Research. He explained that CULTURAMA consists of nine separate flat screens arranged in a semi-circle, and nine video projectors controlled by a single computer.




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